Welcome to
Gracie & Bella!

We're on a mission to make high performance, natural beauty products affordable and accessible for everyone. Our carefully considered range of skincare, makeup and haircare essentials delivers exceptional results and amazing value, at just $15 per product or $75 per set. Saving you up to 250% or more. Unlike many big name beauty brands, you're not paying for any hidden costs. No middleman and no crazy mark-ups. We keep our costs low by only selling through our website and using innovative and cost efficient packaging, so you can enjoy more beauty - for less.

Our story

Gracie & Bella was started by a group of self-confessed beauty addicts looking for a better - and cheaper - way to get their natural beauty fix. Fed up with paying for mediocre, overpriced beauty products, we decided to create an essential edit of hardworking yet easy-to-use skin and hair products, using the finest natural and certified organic ingredients.

After years of painstaking product research, design, development and testing (with a few lessons learnt along the way), innovative, cost efficient packaging and by selling only online, we are able to keep our costs low, so you can enjoy premium quality, natural beauty at prices that will make you smile!

Who says natural and organic beauty need to cost more?

Did you know that the average consumer pays up to 250% or more for natural beauty products of comparable quality? Similar natural face creams and cleansers retail on average for $30-$40 or more.

At just $15 per product and $75 per set (including a complimentary cosmetics travel bag worth $25) Gracie & Bella offers incredible value, using the same high quality natural ingredients loved by premium natural and organic beauty brands.

Uncompromising beauty

We've created a thoughtful selection of products that you'll reach for everyday, not one-offs that will be cast to the back of your bathroom cupboard. Formulated for women with busy lives, our products are designed to work simply and effectively, adding maximum value - and pleasure - to your daily routine. All our products are made with carefully sourced natural and certified organic ingredients to nourish and care for your skin and hair from the outside in. We don't use parabens, pthalates, sulfates and harmful preservatives, and we never test on animals.

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