made by a group of self-confessed beauty addicts
After years of painstaking research and testing we've created everyday beauty essentials that really work.
Better beauty Essentials for you
All our products are made only with natural and organic ingredients, without the bad stuff that could be harmful for your longterm wellbeing.
How? We've removed the hidden costs of up to 300% or more you pay for other brands, so you get amazing quality without crazy markups.
I love the eye cream and the night cream the most in this whole set. Both absorb so well and keep my skin moisturized the whole night! The toner is so refreshing with a very light pleasant rose scent. Feeling natural and no artificial scents at all. The makeup bag is so pretty as well, such a great quality bag and I’m using it everyday now!
Oh I love this foundation, it keeps my skin moisturized the whole day! Can’t believe it has such great quality with this little price. I think I’m going to stock up on this, highly recommend!
Love this eye cream. It absorbs very well, and keeps my eye area hydrated. The cream is not too thick, but moisturizing enough. Also love the ingredients of this product, natural and healthy!
Loving all of these products! I have very dry skin, especially in winter and early spring time. This whole set of products just keep my skin so moisturized and soft. The cleanser is extremely gentle, but does its job great. Toner is so refreshing and hydrating. The primer moisturizer is very easy to absorb and light weight. Foundation is my absolutely most favourite, it gives my skin such a glowy finish and doesn’t look cakey at all. The lip tint is very moisturizing as well, with such a pretty hint of color in it. I love the entire set, plus the travel bag seems to have great quality as well. Highly recommend!
I love this moisturizer. It is not very heavy and not feeling greasy. It absorbs so fast, soaks right into my skin and makes my skin feels soft and hydrated. I’m so impressed with their packaging as well, OMG it looks so cute and pretty! : )
Love this cleanser, it not only removes dirt and makeup, but it is very gentle without harmful additives. I am so happy with the results. Love this product!
The cleanser is very mild. I have very sensitive skin and I have used it for about a week so far, and it is pretty good. The first time I think I squeezed out way too much product,, it is quite foamy and not actually needed too much to cleanse my entire face. The cleanser also has a nice citrusy scent and make my skin feel refreshed in the morning.
This lip tint has such a unique smell which I love so much!! It smells sweet but not way too strong, with a floral sent mixed in it, unlike any other lip products I’ve ever used so far. The color is very natural, and very moisturizing. It keeps my lips soft and perfect color for everyday.
This foundation is very light and soft, extremely easy to blend and smooth out evenly on my skin. Loving it!
Nice toner, Iike the refreshing light rose scent of this product and hydrating my skin as well!
OMG this tube satisfies all I need as a lip product! It’s super moisturizing, pigmented, and contains natural ingredients instead of regular lip products with toxic ingredients in it. I bought the color “hot pink”, and it is really pretty! It looks more like a coral red to me, and it is much more pigmented than I expected. I have tried so many different lip balm / tinted lip balm brands, and this one is ranked top on my list now. Super hydrating for LONG (hours) with very pigmented rich color. Not only that, it is very light weight, not sticky/greasy at all. I only bought one color just thought to give it a try, now I’m definitely going to get some other colors as well! Part of my everyday makeup routine now.
This foundation is super light weight and very easy to blend, doesn’t look cakey at all. I use Sigma foundation brush or beauty blender, it is so easy to apply and feels smooth. It evens out my skin tone beautifully and make my skin look glowy. The coverage is light to medium, not a full coverage foundation, but because I don’t have much spots to cover but just some blemishes, it works perfectly fine for me. During the day when I touch my face, my skin feels as soft as babybutts! I absolutely love this product, it makes my skin so much healthier and fresh.
I have been using this conditioner for about 2 weeks now and it is great. I usually apply generous amount on my hair since my hair is quite long and thick, leave it in for about 3-5 minutes and then rinse with warm water. It moisturizes very well and leaves my hair easy to manage when styling. I noticed especially under the light, my hair looks extra shiny and none of any other brands I’ve used so far could reach such result. Also I like the natural jasmine scent which is not too strong and smells nice. I will keep this conditioner for my haircare routine and I would highly recommend. It contains natural / organic ingredients and keeping my hair looks healthy and shine.
I absolutely love this product. It is very reasonablely priced, in fact exceeded my expectations, and the result is AMAZING! My hair was pretty dry and damaged from previous colorings, and after couple of times using this conditioner, my hair already feels extremely moisturized and healthy. It is unbelievably smooth and silky, and my hair looks really shiny after! Also love the fact that it has no harsh chemicals, cruelty-free, and smells nice. Will definitely purchase this product again!
This is a wonderful foundation. It makes my skin look dewy with the slightest hint of color. Also love the texture of the product, it is very smooth. I’m glad I found a chemical-free makeup option and it looks amazing on my skin!
I’m using this moisturizer in the morning before doing the makeup. I like the texture of this cream, it goes on thin but you can also build it up. It is not sticky and not heavy either, great for my oily skin.
I was kinda surprised and very impressed when I received this beauty set. Loved each single product including the makeup bag and the washing towel. The products have safe ingredients and not over-priced. Can’t ask for more than that.
The cream is more moisturizing than other night creams I've used. I love the texture of it, and use it as part of my night routine.
I love this foundation very much, it’s light weighted, very hydrating and gives my skin a beautiful healthy glow. However, since I have more oily skin, I must put some loose powder after otherwise my face will become too shiny after 2-3 hours. It works pretty ok for me, but maybe not the best if you have very oily skin.
Love the formula of this moisturizer. It’s very light, easy to absorb. I’m using it as part of my morning routine now, and seems working perfectly with foundation and no need to put any other primer before putting my foundation on. New love!
I have been using it for a couple of days now and it simply feels great. It is extremely light and gives my skin a healthy glow. The color ended up being perfect as well. Highly recommend
Love the whole packaging with such great value. Both the night cream and eye cream are very moisturizing, and the toner smells nice!
I’m using this toner twice a day and it keeps my skin hydrated. It’s very refreshing and the scent is not too strong. Nice product, and affordable!
I was searching a good tinted lip moisturizer online, and luckily I found this gem! It is so moisturizing and smells nice! Especially love the non-greasy texture and it keeps my lips so soft and hydrated with a nice rosy pink color! I think this balm has all features that I’m looking for. It’s so good! Another bonus point, by looking at the ingredient list, I feel safe to use it every single day at any occasions.
This shampoo smells great and does a fantastic job on my hair. I always hoped to have a shampoo that can give my straight hair some volume, and this one does as what it says! I’m currently using this shampoo with their shiny conditioner after, and so far I’m loving both of them a lot. They’re perfect combination to keep my hair looks healthy and shine. Great job!
I have very thick and straight hair. This conditioner suprisinly gives the best result ever to my hair. It truly does make my hair look and feel soft, silky and very shiny. I’ve been using it for only couple of times, and have seen amazing results! Definitely will re-purchase, great stuff!
The foundation is super easy to blend. I love the color and the dewy finish that this foundation provides, great for my dry skin. Also love that it has all healthy ingredients. I’m obsessed!
I’ve been using this set for couple of days now, and so far they all feel great on my skin. Loved how convenient to select the colors through the website, and the actual products truly match how they look on the website. The makeup bag is very cute, soft, great quality. I put it in my purse and use it everyday now.
I purchased Morning Beauty Set because I was looking to switch up my skincare routine. It took about 1 week until I started noticing a more clear and dewy complexion, and since then, my skin looks and feels amazing. The cleanser is different from anything else I've used in the past. I don't usually wear a ton of makeup, but even when I do, the cleanser does really work. The Prime Time moisturizer was also one of the best products I've ever used. It's super light and hydrating. Definitely recommend!
I love the color “hot pink”! The color is very pigmented and looks great on me. Love the texture and the non-greasy formula, plus it has a very pleasant rose scent. Overall, I’m loving it and would love to try another color next time!
I love this combination of products in the set. It's a very natural look and has changed my skin care and makeup routine for the better.